Johnny’s Speakeasy

Johnny’s is the first Speakeasy to open in Royal Oak, Michigan.

Scope of Work

Develop and implement an integrated digital strategy with the goal of increasing foot traffic and reservations at Johnny’s Speakeasy.

Our role encompassed:

  • Strategic planning meetings with the owner to discuss Johnny’s business model, business/marketing operations, and growth objectives
  • Hiring/directing photographer to shoot menu items and lifestyle photos for use in social media campaigns
  • Posting engaging content on Facebook & Instagram relating to: new menu items, specials, events, staff features, customer features, beverage industry trends
  • Engaging with Johnny’s online community to build trust, facilitate engagement, and encourage user-generated photos
  • Identifying opportunities for integrated brand/influencer partnerships and positive PR
  • Responding to questions, comments, and concerns posted on Johnny’s social media platforms and review sites
  • Collaborating with liquor representatives and internal teams around the ideation, promotion, and execution of themed menus, tasting dinners, and special events
  • Presenting the owner with feedback from online reviews in an effort to facilitate an improved guest experience
  • Generating monthly activity reports to share with internal teams for continued improvement

Timeline: July 2018 – February 2019


  • 25% month-over-month increase in likes/follows and engaged Facebook users
  • 50% month-over-month increase in likes/follows and engaged Instagram users
  • Increased media/influencer exposure (25%), foot traffic (15-20%), and event attendance (30-40%)
  • Improved brand reputation across Facebook, Yelp, and Google


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