Bayne Optical 

Bayne Optical is a full-service optometry practice that has been serving the Grosse Pointes for over 90 years. In addition to comprehensive eye care, Bayne Optical also specializes in a wide range of eyeglass frames, performance eyewear, contact lenses, and eyecare supplies.

Scope of Work

Develop and implement an integrated digital strategy to increase exposure and attract new patients to Bayne Optical.

Our role encompasses:

  • Strategic planning meetings with the doctor and office manager to discuss Bayne Optical’s business model, operations, and growth objectives
  • Posting engaging content on Facebook & Instagram relating to: eye exams, eye health, performance and fashion eyewear, Grosse Pointe community news
  • Identifying opportunities for integrated brand partnerships and positive PR
  • Collaborating with Dr. Lowe on the most effective way to communicate COVID-19 practice updates
  • Engaging with Bayne Optical’s online community to build trust, facilitate engagement, and encourage user-generated photos
  • Collaborating with Dr. Lowe and the office staff around the ideation, promotion, and execution of campaigns and promotions
  • Introducing a “Glasses Giveaway” to increase engagement while highlighting Bayne Optical’s eyeglass and sunglass inventory
  • Introducing a “Marvelous Monday” video series where Dr. Lowe acts as the community’s talk show host
  • Responding to questions, comments, and concerns posted on Bayne Optical’s social media platforms and review sites
  • Presenting Dr. Lowe with feedback from online reviews in an effort to facilitate an improved patient experience
  • Generating monthly activity reports to share with internal teams for continued improvement

Timeline: March 2020 – present

Results:

  • 35% month-over-month increase in likes/follows and engaged Instagram users
  • 25% month-over-month increase in likes/follows and engaged Facebook users
  • Increased new patient appointments and upgraded eyewear purchases
  • Increased business exposure and trunk show attendance

Links: www.facebook.com/bayneopticalGP

www.Instagram.com/Bayne_Optical

Click on thumbnail to expand photo